Creative is in the DNA of one of the Ohio Chamber’s newest member Grey Midwest. This Cincinnati-based digital agency is part of the Grey family, a global advertising and marketing agency that has been around since 1917. Grey operates in over 90 countries and seven cities in North America. Grey Midwest is the only Grey office in Ohio.
Grey joined the Ohio Chamber in March. The company has always considered themselves leaders in Cincinnati and now wish to expand their ability to effect, influence and help to drive Ohio’s creative and innovation presence on a larger stage.
“We believe we have a lot to teach but also a lot to learn from Ohio’s leaders,” said Grey’s Executive Director, Client Acquisition Jason Brandt. “Grey Midwest’s Famously Effective commerce and performance marketing team continues to grow and evolve ahead of the pace of our industry. As we grow, we want to help make Cincinnati a creative destination while continuing to build its reputation and capability as a technology and innovative force. We believe the Ohio Chamber will provide us with the access and forum to help us continue to partner with the Cincinnati creative and tech community.”
Grey started out in retail advertising, so it truly was a foundational building block of the agency. Over the years, they have worked with innovators and leaders in the category. Grey is a recognized leader in the digital/mobile space and continues to innovate to meet the needs of how platforms and devices fit into people’s lives.
The company’s social capabilities continue to grow and are arguably the best in the industry. Among one of their most successful integrated end-to-end efforts was a rapid response center for Coca-Cola that delivered full-service, real-time social marketing across Facebook, Twitter Instagram, YouTube, Snap, Pinterest, and localized media to best work within the right digital channels. All these capabilities have helped Grey Midwest create an incredible relationship with their client partners which consist of Conagra, Essilor, McCormick, Mars, P&G, Royal Canin just to name a few. To view some of their work, visit the company’s website.